How Media Can Use Gen-AI
Mar 4, 2025
elvex has many customers in the media industry who use the platform to work more efficiently. Here’s a list of GenAI app thought starters for media companies looking to integrate AI into their work.
This suite of AI tools can help empower teams to focus on high-value tasks while leveraging AI to streamline routine operations. With enterprise installations, these apps can be configured to access secure data sources within a company’s infrastructure (OneDrive, SharePoint, Dropbox, Box, GoogleDocs, etc.).
Standard LLM Chatbots
ChatGPT: Chat with this LLM, but in a private environment that can securely work with sensitive company and client documents.
Claude: Chat with this LLM, but in a private environment that can securely work with sensitive company and client documents.
Cohere: Chat with this LLM, but in a private environment that can securely work with sensitive company and client documents.
Newsroom Apps
Featured Image Prompt Generator: AI app that helps users quickly generate compelling image concepts for their video thumbnails or featured article images. Then once the user selects a concept, the app will generate a detailed image prompt for an AI image generator. Sample follow up prompt: i like concept #8. turn it into a prompt that i can use in Midjourney to generate a 16:9 thumbnail for YouTube.
AI-Powered Storytelling Assistant: Collaborates with journalists to craft compelling narratives, suggesting story structures and outlines, angles, and even stylistic elements based on audience preferences and successful past articles.
SEO Advisor: Generates keywords, headlines, slugs, tags, and other metadata that balance newsworthiness, SEO performance, and emotional appeal, considering current search trends and competitor content.
Content Format Converter: Convert broadcast scripts to digital articles, digital articles into social posts, etc
Multi-Source Fact-Checker: Simultaneously verifies facts across multiple reliable sources, providing a confidence score and highlighting potential discrepancies or areas needing further investigation.
Article Draft Wizard: Uses notes and reference materials to create a quick draft version of an article to help writers to react quickly to tight deadlines.
Interview Helper: Upload raw notes and reference materials and this AI will generate draft interview questions, follow up questions, coverage of topics, and optimized conversation flow for news interviews.
Research Assistant: A specialized AI assistant designed to facilitate and enhance research by analyzing documents and extracting key insights. It provides concise summaries and bullet-pointed insights, making it an invaluable tool for academic and professional research.
Intelligent Public Records Navigator: Automates the process of finding and analyzing public records across multiple government datasets.
Style Consistency Engine: Ensures adherence to brand style while adapting tone and language for different platforms and audience demographics, learning and evolving with each piece of content.
Contextual Language Optimizer: Analyzes content for clarity, engagement, and impact, suggesting improvements based on target audience comprehension levels and emotional resonance.
Investigative Trends Analyzer: Identifies connections between seemingly unrelated stories or datasets, uncovering hidden patterns and potential investigative leads.
Semantic Document Analyzer: Uses natural language processing to extract key themes, entities, and relationships from complex documents, aiding in-depth research and analysis.
AI-Driven Narrative Mapper: Breaks down long-form content or series of related stories into interconnected narrative elements, helping to manage complex, evolving stories over time.
Research Quick Look Assistant: Quickly scan document archives. Provides layered summaries of documents at different depths (headline, brief, detailed) with smart extraction of key facts, quotes, and statistical data.
Predictive Audience Impact and Sentiment Analyzer: Forecasts audience reactions to stories and emerging trends, assessing potential controversies, viral potential, and impact on different audience segments. Informs content strategies and editorial decisions to maximize engagement and relevance while mitigating risks.
AI-Enhanced Historical Context Engine: Automatically provides relevant historical background for current stories, drawing connections to past events and their outcomes.
Automated FOIA Request Generator: Crafts detailed, legally sound Freedom of Information Act requests based on story context and previous successful requests.
Predictive Story Generator: Predict emerging trends and generate story ideas before they become mainstream, incorporating real-time social media analysis and local event data.
Sales Department
Sales Proposal Generator: This AI assistant is designed to create and generate sales proposals based on the specified requirements. It accurately drafts proposals by gathering necessary information from given data sources.
Ad Campaign Brainstorming Assistant: Generates innovative campaign ideas for advertisers by analyzing successful campaigns, current trends, and client briefs. Suggests creative elements, taglines, and visual themes while considering brand guidelines and target audience preferences. Accelerates ideation process and enhances creative team productivity.
Client Relationship Intelligence: Analyzes all client interactions to provide personalized communication strategies and identify upselling or cross-selling opportunities.
Sales Relationship Coach: Provides coaching feedback using client call transcripts, suggesting talking points and responses based on the conversation flow and client history.
Human Resources
Resume Scanner: Helps HR teams bulk review resumes from applicants. Creates weekly statistical summaries of applicants including work experience, education levels, etc. Identifies job applicants that HR teams should review manually.
Employee Retirement Planner: Scans employee lists to create a list of employees approaching retirement age. Helps HR teams predict changes in staff and proactively plan succession strategies.
Job Description Generator: Analyzes existing job descriptions and company documents to create tailored, consistent job postings that align with company culture and role requirements.
Employee Handbook Analyzer: Reviews the current employee handbook to suggest updates based on changes in company policies, industry standards, and best practices found in new HR literature.
Performance Review Language Assistant: Provides suggestions for clear, constructive language in performance reviews based on company HR guidelines and company-specific guidelines.
Training Needs Identifier: Analyzes job descriptions, performance reviews, and industry trend reports to suggest potential training programs that address skill gaps within the organization.
Diversity and Inclusion Report Generator: Examines anonymized employee data to create reports on workforce diversity, suggesting areas for improvement in hiring and retention practices.
Marketing Department
Social Media Content Generator: App specially trained on generating written content for each social platform. Aware of character limits, hashtags, and other requirements per platform. Creates platform-specific content based on provided marketing materials and brand guidelines.
Local DMA Marketing Assistant: AI custom trained on the local region, local competitors, region demographics, and unique qualities of a DMA. Assists in crafting marketing strategies and content tailored to the specific characteristics of the local market.
Brand Voice Consistency Checker: Analyzes marketing copy against a database of past materials and brand guidelines to ensure consistent tone, style, and messaging across all marketing content.
Marketing Campaign Idea Generator: Draws inspiration from successful past marketing campaigns, industry trends, and company goals to suggest creative concepts for new marketing initiatives.
Competitive Analysis Report Creator: Compiles and summarizes information from stored competitor materials, creating comprehensive reports highlighting strengths, weaknesses, and market positioning.
Marketing SEO Keyword Optimizer: Analyzes marketing content and suggests SEO improvements based on industry best practices and company-specific keyword lists.
Finance Department
Financial Report Summarizer: Analyzes complex financial reports and generates concise summaries highlighting key metrics, trends, and areas of concern for quick executive review.
Budget Variance Analyzer: Compares actual financial data against budgeted figures, identifying significant variances and suggesting potential reasons based on historical patterns and notes.
Audit Documentation Assistant: Helps prepare for audits by organizing financial documents, flagging potential issues, and generating explanatory notes based on company accounting policies and industry standards.
Financial Policy Compliance Checker: Reviews financial transactions and reports against the company's financial policies and industry regulations, highlighting potential non-compliance issues.
Cost Allocation Optimizer: Analyzes historical cost allocation data and suggests optimized allocation strategies based on department activities and company objectives.
Financial Forecasting Model Generator: Creates customizable financial forecasting models based on historical data, allowing for easy scenario planning and sensitivity analysis.
Legal
Legal Contract Insights: An AI assistant designed to help employees highlight key points in legal contracts before sending them to legal departments for review. Has access to corporate best practices. Specializes in contract reviews, analysis, drafting suggestions, and comparison of legal documents to ensure accuracy, compliance, and risk management. It provides detailed insights on contract terms, termination clauses, and confidentiality agreements, ensuring all legal documents align with current regulations.
Automated Regulatory Compliance Assessments: Scans for changes in media regulations and assesses their impact on current station operations, suggesting potential adjustments.
Traffic Department
Ad Schedule Optimizer: Analyzes historical ad placement data and performance metrics to suggest optimal scheduling patterns, maximizing revenue potential while adhering to client requirements.
Conflict Resolution Advisor: Identifies potential conflicts in ad schedules based on predefined rules and past resolution strategies, suggesting solutions to minimize disruptions.
Make-Good Recommendation Engine: Analyzes past make-good scenarios and available inventory to propose optimal make-good solutions when original slots are missed.
Traffic Log Analyzer: Reviews traffic logs to identify patterns, anomalies, and potential areas for improvement in ad scheduling and placement strategies.
Client Requirement Compliance Checker: Scans ad schedules against stored client contracts and requirements to ensure all placement conditions are met, flagging any discrepancies.
Inventory Forecasting Tool: Generates inventory forecasts based on historical data, seasonal trends, and known future events, helping traffic teams plan for upcoming periods.
Get in touch
Hopefully these prompt some good ideas for how to use Generative AI at a media business. If you want to learn more about how our media customers use elvex, get in contact here.